An optical illusion and gestalt phenomena, such as dots on the spinnaker that reduce the weight of the graphics from 38% to 43%, or images in perspective. We combine vinyl graphics and paint and we place the graphics on the top third of the sail, and often only on just one side. We carefully cut the edges of the vinyl and do not put graphics on the leech. Nor do we cover or move any dogvane. We use small-sized graphics panels so that the sails are affected as little as possible. We understand how photographs and videos are captured. We respect the colors of the brands and we contrast them with the environment in which sailboats navigate. In the company of engineers, we have developed mathematical and statistical formulas to measure the weight of the graphics and how that affects the sailboat’s seaworthiness.